Search engine optimization consultant, Fremont

Fix Your Traffic Drops after a Website Redesign

No matter how amazing your site might have looked when you first designed it, there are times when you want to redesign your website. Regardless of the number of algorithms introduced every year, and continuous shifts in consumer internet usage, it is nearly impossible to keep getting better results from an outdated website. Thus, at times, it gets mandatory to redesign your company’s website.If you have happened to change the design of your website in the recent past, you must be very excited to see the results of a redesigned website, such as increased sales, conversion, traffic and decreased bounce rate and more. Of course, if it is done right, this is exactly what you expect from a site to offer.Unfortunately, it does not happen always – in fact, some of the websites actually lose all the traffic on their website for weeks or months because of a site revamping. However, if you have a team in place or working with a Search engine optimization consultant Fremont to take care of your website traffic, there might not be any huge change in the traffic on your website. But still if you have found yourself stuck in a situation where you are experiencing a huge traffic drop off, here are few possible causes for your website redesigning going wrong.

Causes and Fixes of Traffic Drops after A Website Redesign

First of all, you should know that minor traffic drops is completely normal and you should not panic at all. Following a website redesign, you can expect to experience a 10% decline in the traffic for the first week.

Simply because….

Search engines need to crawl and index all the new Web Pages you have added to your website in order to show new version of your website to the users, so you should expect a temporary traffic decline.

Having said that, if it has been more than a week, or your traffic has decreased significantly, there might a bigger issue here. Here are three elements that you should inspect if that is the case:

1. Redirects

Redirects are foremost when it comes to website redesigning, and often skipping to set up proper redirects is the common cause of decline in site traffic. Unless you all the URLs are same and you are just recreating your old Web Pages on your new website, redirects are mandatory. They help search engines know where the page is located and if they fail to locate it, they simply mark it as missing.

Use Google Search Console to know if redirects are the main cause of traffic drop.

2. Site Structure

Site structure is what defines your website’s structure and help Google understands and indexes your website. If there has been major change in the structure of the site during a redesign, create a new sitemap for your website.

3. Site Copy

There are times when website revamping involves entirely new copy of the site. And whilst this can be extremely useful if the new content is incorporated with the original targeted keywords, it can be devastating if not. So, ensure that your new website copy has the original content with the targeted keywords.

Significant decrease in traffic is a stressful, but very common issue. If you have experienced this, there must be one of the aforementioned causes for it. Hiring a Search engine optimization consultant Fremont can not only make redesigning easier but also getting back up after redesigning.