Search engine optimization consultant, California

3 tips to improve your newsletter open rate 

Establishing a successful business demands a lot more than just your time and effort. It might be easier to build a business, increase your clientele and generate revenue, but in order to ensure significant business growth; you need to ensure that your marketing strategies are in place. Businesses often turn to Search Engine Optimization Consultant California companies for effective Online Marketing Strategies but fail to execute the basic strategies to boost traffic and keeping customers engaged. 

Sending newsletters is one such marketing strategy that can help businesses engage customers, boost traffic, increase sales and stay ahead of the game. However, newsletters, only when implemented appropriately, can create anticipation, spark excitement, delight customers and provide useful information. 

But why email newsletters? 

For more than 40 years now, email has been a medium of communication. As per the survey conducted by Litmus, it has been observed that 54% of emails were accessed on a mobile phone. In addition, emails are opened by 91%of people whereas only 14% and 57% use Twitter and Facebook respectively. 

You probably think people do not use emails due to the ever-increasing popularity of social media but email has always been popular and in high demand. 

But is every email opened? Of course not!

An individual receives an average of 30 emails every day out of which only 5-6 emails are opened. Now how do you ensure that your email is opened by the user? Well, there are certain email success metrics that you would be able to see when you log in to your email marketing software such as:

• Open rate

• Click rate

• Delivery rate

• Time spent reading

• Unsubscribes and opt-outs

• Bounce rate

• Spam reports

• Forwards

• Conversions

Majority of email providers such as MailChimp, Constant Contact and more will evaluate these metrics for you. 

Now, what’s a good email open rate? 

The research conducted by MailChimp, the average open rate for 2018 across all industries is 20.18%. However, this open rate varies according to your industry. 

But if you really want to streamline your marketing efforts, focus on monitoring your own newsletter open rates.  Check what has been working for your business and what hasn’t. See which email newsletters have been opened the most and what is common among those newsletters. 

We spend a lot of time designing and creating newsletters for our customers, so let’s ensure that these are opened. 

3 ways to ensure your email newsletters are opened

1. Creative Subject Lines

Don’t be one of those people who spend 99% of their time designing the newsletters and 1% thinking about the subject line. Subject lines are what encourage your customer to even consider opening your newsletters. You want people to open your newsletter with excitement, not with an intention to unsubscribe from your mailing list. 

When creating creative subject lines consider the following points: 

• Try to connect with your audience. If you have a long list of contacts, try to find out the average age of your recipients and figure out what will draw their attention.

• Make sure the newsletter’s subject line is descriptive enough. However, don’t keep it too long otherwise it will get cut off or abandoned. The suggested length of a descriptive subject line is less than 50 characters. 

• Last but not the least, don’t over think it. We often spend most of our time thinking about something than actually doing something about it. Don’t spend hours creating a subject line. Once you begin sending your newsletters, it would become a lot easier for you. 

It’s all testing. Take your time, test a few newsletters, evaluate your open rate and change your strategy accordingly. 

2. Figure out the right time to send the newsletter

If you have been posting on social media consistently, you would know timing is everything. Once your newsletter is ready with the right content, graphics and subject line, it’s time to figure out the right time to send it. You need to know what time and day you need to send it out. You want to send out your newsletter when a majority of people are active on their emails and the probability of getting your newsletter opened is high. 

There is a lot of data, research, and studies available on the internet that you can check to schedule your next newsletter. But always keep in mind that there is no one-size-fits-all kind of thing. Instead of blindly trusting the online researched data, it’s better to experiment yourself. 

3. Create personalized newsletters

When it comes to creating a newsletter, it is obvious to create one newsletter for your hundreds of contacts. But your contacts do not need to know that this newsletter was not personalized for them. Creating a personalized newsletter is way more effective. You can try adding the first name of your contacts to the subject line, in the newsletter body or trying giving a special discount offer as per their order history. Personalized emails are 26% more likely to be opened according to Campaign Monitor. So why not try it! You can try getting in touch with Search Engine Optimization Consultant, California to know how to make your email newsletters personal or have them create one for your business. 

Remember email marketing is here to stay and incorporating email newsletter to your Marketing Strategy will yield great results.

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