Best Web Designing Company California

Does User Experience Affect Marketing?

User experience can make or break a product in the market. But what is exactly user experience? Very commonly, the user experience is confused with usability which depicts how easy or difficult a web solution is to use and it’s true that user experience is more or less began with usability, however, it has increased to a whole new level and involves tons of different facets. Moreover, UX or user experience of a product has a huge impact on your marketing tactics. It is extremely crucial to pay attention to each factor of the UX to render successful products in the market.  If you have worked in collaboration with the Best Web designing company California, you can rest assured that your product will have a positive user experience.

Factors that define user experience include:

• Useful
• Usable
• Findable
• Credible
• Desirable
• Accessible
• Valuable

How UX Affects Marketing?

Decreased Bounce Rate

Well, marketing involves a lot of different strategies especially when you market your business on the internet. UX not only increases your sales but also affect the bounce rate of your website. If your website has a good user experience, it sure decreases your website’s bounce rate. Here are some of the numbers:

• 89% of users started working with a competitor, thanks to a poor customer experience.

• 39% of users will stop engaging with a site if graphics don’t load or take a lot of time to load.
• 47% of users expect a website to load in two seconds or less.
• Time.com’s bounce rate dropped 15 percentage points after they adopted continuous scroll.

Improved Design

Just add a few colors here and there and you are good to go. Right?

Wrong!

A website design should be comprehensive and researched in order to examine what users respond positively to. You can go ahead and try out a few different shades of colors and see the response to it. If something responds better, you might want to keep it. Design plays a crucial role in making your website a hit and here are some stats to prove that:

• First impressions are 94% design-related.
• 88% of online users do not like to return to a website where they had a bad experience.
• A website’s credibility is often judged by its overall design.
• 38% of users will stop engaging with a site if the design is unattractive.

Website design has a huge role in the overall user experience, and in order to ensure your website has a good design, you can hire a Best Web Designing Company California, USA.